Ad Planner
Ad Planner is the main module used by the advertising teams who are responsible for generating the information to complete creative projects. Ad Planner manages the information for each ad, regardless of channel. Ad Planner holds the promotional information that is placed in the ad, along with the copy and image information.
Using Ad Planner, users are able to view an overview of projects in production, and can quickly determine what work is required to be completed before an ad can be finished. In a typical workflow, users who use Ad Planner include copy editors, image management and sourcing users and department managers.
Ad Planner provides these key benefits
- Repurpose data for projects.
- Helps to manage cross channel workflows by providing one location for for print, internet, mobile and other media formats.
- One-time data entry eliminates duplicate work
- Effective and efficient change management
- User security, with required rights and roles.
- Integration with Adobe InDesign® and QuarkXpress®
- Works with Internet Explorer, Firefox, Safari & Chrome
- Fully integrated with your existing workflow and technology systems
Why you need netVantage
In an environment where aggressive pricing strategies and
precisely targeted advertising are keys to success, retailers are
tapping into sophisticated technologies to gain the
competitive edge. As information technologies continue to
advance, retailers are finding better ways to manage large
volumes of data and to segment markets. With powerful
category management tools designed specifically for busy
retail environments, Netvantage makes possible the highest
standards of productivity.
